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Italian capitals of culture, The digital strategies of the candidate cities

If the Italian Capital of Culture for 2024 were measured on the basis of its digital activity, the two Apulian cities Conversano and Mesagne would certainly be included in the short list, which will be announced in January, while the Lucanian town of Aliano would remain excluded from the competition, since it has not thought, at least to date, of opening social channels on the candidacy.

Of the 23 cities that have applied, at least half do not even have a website dedicated to the competition, while the other half can count not only on a website, but also on a Facebook page and an Instagram account.

The Saluzzo-Monviso candidate takes the lion's share of digital strategy and, among all those in the running, it is on the podium with the highest number of likes on the Facebook page (3,302) and as followers on Instagram (1917). The silver medal instead goes to the Apulian town of Mesagne with its 2682 likes on the Facebook page and with its 1031 followers on Instagram. Bronze medal, on the other hand, to the city of Pesaro which can count on 2,109 likes on the Facebook page and 1295 followers on Instagram.

Among the top ten candidate cities, we can find also La Maddalena, with its 2062 likes on the Facebook page, and the other Apulian town in the runnning, Conversano, with its 1143 likes. But the latter two are not very active on Instagram with just 481 followers for Conversano and 323 for La Maddalena.

The level of digital activity of the candidate cities for the Italian Capital of Culture for 2024 is quite high in seven cities: Chioggia, Conversano, Diamante, Mesagne, Pesaro, Saluzzo - Monviso and Vincenza. While digital activity is almost completely non-existent in 10 candidate cities: Aliano, Burgio, Capistrano, Gioia dei Marsi, Grosseto, Pordenone, Sestri Levante, Syracuse, Paestum, Vinci. None of these have a social channel and, among these, only Vinci has a website dedicated to the candidacy.

Will it be an indicator of possible outcomes?

Most likely not because the jury's choice is based solely on the quality of the projects presented with the application bidbook. But perhaps it is the thermometer of the local community's interest in the candidacy. Now all that remains is to wait for the month of January, when the jury will announce the names of the 10 cities that will pass the first phase of the competition.

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