Login to your account

Username *
Password *
Remember Me

Liepāja 2027, Workshop on Audience Development

By website Mercoledì, 22 Maggio 2024

Join they for two days of practical workshops on attracting and developing audiences. They look forward to welcoming Kurzeme culture professionals who are involved in organising events for young audiences, attracting new audiences, and developing audience strategies on a daily basis.

Participants will learn different approaches to audience development and will elaborate their own action plan adapted to their organisation. Step by step, participants will review the current audience development practices in their organisation and jointly generate ideas on how to improve youth engagement and communication with different audience segments. These workshops will also provide a unique experience to share success stories and challenges of your organisation, as well as to learn best practices from abroad.

The workshop will take place in Liepāja on 26-27 September at the "Great Amber" concert hall and its working language will be English.

Please note that the workshop is free of charge and places are limited. You can find the programme and register on the concert hall's website.

The workshops will be led by Greta Clough, an experienced audience development expert from Iceland and partner of the “CirqueMusique” project. She is an internationally acclaimed award-winning artist, Handbendi Puppet Theatre and Studio Artistic Director and an expert in culturally driven rural community regeneration and audience development. She is based in Hvammstangi, a small rural community in the west of Iceland, where she creates performances, organises the Hvammstangi International Puppetry Festival, runs a community-led arts programme and produces original content for film, television, and radio. Her Puppet Theatre in Handbendi has been awarded the Icelandic Eyrarrósin Award, which is presented every two years by the First Lady of Iceland to particularly outstanding rural arts initiatives.

The workshops aim to introduce young people aged 12 to 18 to contemporary performing arts by using the languages of music and circus. Art professionals will have the opportunity to draw inspiration from workshops in order to create an interdisciplinary show combining music and circus, planned for 2024, together with the young participants.

Each workshop will begin with an individual meeting in each of the arts disciplines: circus artists will work with movement art students, and musicians will work with students from music schools. Afterwards, the two groups will meet in a joint workshop to exchange ideas and creatively combine their arts. Participants will learn basic techniques in contemporary music, circus, acrobatics, and dance, as well as various ways to express themselves through these art forms in groups and individually. Classes will also heavily focus on the ability to listen, as it is an important part of communication in the arts.

The creative workshop will conclude with a small performance where both professionals and workshop participants will unite on stage to share what they have learned and discovered. Parents, siblings, teachers and friends of participants will be invited to the performance.