From now on, the European Capital of Culture Bad Ischl - Salzkammergut 2024 boldly calls itself “The Originals 2024” (“Die Originale 2024”). This brand offers all the freedom under which a diverse program can develop. At the same time, it reflects the region. The motto “No Copies * No Limits” shows that Die Originale 2024 is unique but does not close itself off. It has no boundaries.