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The impact of the ECoC journey on the economy of a region

Matera, Sassi Matera, Sassi Photo by EcocNews

The final event of the ECoC SME Interreg Europe project happening in Matera and online on the 9th and 10th of June to know more about the experience of past and future ECoCs.

What is the impact of the ECoC journey on the economy of a region? How to measure and collect data of this impact on the society, economy and specific sectors like creative industries and tourism? How to plan a sustainable legacy ensuring the results to last longer than the year of the event?

For example, what is the impact on tourism for Matera with the passage of 2019 European Capital of culture?

“The most noticeable impact for experts and citizens alike was in all likelihood the increase in the numbers of tourists in the city of Matera and in Basilicata. In 2019, this phenomenon led the Bank of Italy to dedicate a special study on tourism in Matera European Capital of Culture and its economic impacts in its "Annual Report on the Regional Economy of Basilicata.

The report noted that overall, between 2004 and 2017, tourism to Matera had increased five times, 18% of the regional total in 2017, and that international tourism in the city had grown at a higher rate compared with domestic tourism (the numbers of foreigners increased by six times between 2014 and 2017).

The most important point was perhaps the issue of a greater sustainability of tourism in Matera, a "cultural style of tourism that could be exploited in every period of the year". The seasonal levels of tourist numbers recorded were considerably lower compared with the average for Basilicata: in 2017, tourist numbers during the summer months represented 44.5% of the total, compared with 71.6% for Basilicata. 2019 consolidated these data in terms of both the percentage variation in 2019/201 numbers, which increased by around 60 percentage points compared with the 2018/2014 variation and the presence of foreign tourists, who increased by approximately 50,000 compared with 2018 (the largest increase between 1999 and today).

Can this increase be traced back to the European Capital of Culture, to its policies for implementing a sustainable tourism model based on temporary citizenship and to the vast media coverage given to Matera in the past three years? As early as 2017, a study carried out by the Fondazione ENI Enrico Mattei showed that when responding to a survey on the reasons for visiting Matera, 26.9% of the sample of interviewees gave "Matera, ECOC 2019" as their motivation. In the 2020 Survey, approximately 70% of the sample of tourists interviewed stated that the title of ECOC had had a "great" or "fair" impact on their decision to visit Matera”. (from Monitoring report of Matera European Capital of Culture 2019 here).

Join the final event of the ECoC SME Interreg Europe project happening in Matera and online on the 9th and 10th of June to know more about the experience of past and future ECoCs, the plans of innovative pilot projects funded by European Commission and have the chance to connect with Matera, Leeuwaredn, Rijeka, Kaunas, Timisoara, Kosice and many other cities part of the initiative.

The event is organized by Materahub in partnership with Matera-Basilicata 2019 Foundation and the partnerships of ECoC SME and CulTourData projects

To register to the event here.

For more information on ECoC SME here.

For more information on CulTourData here 

For more information on RadioDeus here.

 

 

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